Discounts for resellers
Apple Authorised Resellers can earn more margin because they are entitled to additional discounts. After meeting a minimum revenue threshold, product discounts grow as your expertise in Apple products deepens.
- ALP – Apple List Price
- DAC – Dealer Acquisition Cost
- FD – Functional Discount
- MDF – Marketing Development Fund
- PR – Performance Rebate
ALP to DAC
The ALP is the manufacturer’s suggested retail price. Apple then applies a discount that varies by product to give a dealer acquisition cost (DAC), a trade price at which resellers typically purchase.
AARs have access to Functional Discounts (FD) that are applied against the DAC.
The FD differs by product and is calculated on a per location basis around the quality of location, staff and end user offerings that the reseller makes potential customers.
Marketing Development Fund & Performance Rebate
Depending on the region, Apple or Apple VAD may offer a reseller a fund for a joint realization of marketing activities while resellers who meet a certain criteria have access to a performance rebate based on achievement of targets.
Please contact us for more information about possible range of discounts.